Exhibitor Prospectus

The International Facility Management Association (IFMA) is the most trusted informational and educational resource for facility management.
World Workplace is hosted annually by IFMA, the largest global professional association for facility management. Its reputation as the premier conference and exposition for those concerned with the built environment is based on IFMA's standing as the ultimate resource for the FM profession.

Educational Programming
World Workplace courses and lectures address cutting-edge issues important to facility management and related professions.

Networking Activities
Special networking activities provide attendees and exhibitors alike with invaluable opportunities to talk shop and make important business contacts.

The Expo
Featuring the latest products and services for every facet of the built environment, the World Workplace expo is our attendees' best opportunity to gain information and product recommendations to maximize the efficiency of their facilities.

If your product or service supports the built environment, then our attendees want to know about it.
If you offer a solution that can help facility management professionals save money, increase profits, heighten workplace performance and maximize facility efficiencies and operations, then you need to be on our show floor.

IFMA's World Workplace is the best place to debut new products and services.
Attendees want to see what's new in the marketplace, make their buying wish lists and budget for next year's purchases.

Industries represented by attendees:

• 52% Services (financial, professional, utilities, health care, trade)
• 14% Manufacturing (computer, electronics, consumer goods)
• 33% Non-profit (education, government, religious)

World Workplace attendees have a financial interest in the expo.
Unlike free trade shows, our attendees pay a registration fee to participate in conference and expo activities.

• 78% of attendees spend from 3 to 8 hours on the expo floor.
• 7% spend more than 9 hours at the expo.

World Workplace attendees are qualified buyers.
Attendees are decision makers from nearly every specialty area within the work environment, representing more than 2,000 companies, 35 countries and billions of dollars of purchasing power.

• Attendees manage more than 6 million sq. ft. on average.
• 75% manage a facility budget of US$2 million to more than US$50 million.
• 65% manage between 1 and 13 buildings; 24% manage between 14 and 100 buildings; and 11% manage more than 100 buildings.

IFMA's World Workplace has a commitment to quality.
IFMA is the recognized authority on facility management. IFMA's strong global reputation, extensive professional network and access to industry resources enable the association to structure beneficial exhibiting, sponsorship, advertising and membership programs for our corporate partners.

IFMA is the name facility professionals trust for their professional development and networking needs. By partnering with IFMA, you are demonstrating your commitment to the facility management profession.

Join the celebration!
2010 marks IFMA's 30-year anniversary!

For three decades, IFMA has defined, supported and represented the facility management profession, bringing quality, comprehensive programs such as World Workplace to the FM community. The association will incorporate special anniversary activities into this year's conference and expo, making World Workplace the must-attend event for members, volunteer leaders and partners.

Opportunities to fit any budget—We want you on our show floor!
We will work with you to ensure that you have a presence at the largest and most respected conference and exposition for the FM profession. Let's tailor an exposure package together that meets your budget and marketing needs!

Get on board early to take advantage of valuable pre-conference marketing opportunities, including direct mail, e-mail, features in the award-winning Facility Management Journal and a dedicated Web site featuring your company listing.

IFMA promotes World Workplace year-round to more than 19,000 members worldwide. IFMA's well-earned reputation as a leader in the profession allows us to partner with other associations, organizations and publications, reaching out to an estimated 200,000 industry professionals.

One trade show investment beats the cost of repeated sales calls. Do the math!
Estimate that an average cost per in-person sales call is $275*, and it takes a minimum of four sales calls to close the sale—you're investing $1,100 per prospect.

Using a trade show cost-per-lead calculation...

• Estimated total World Workplace investment (10x10) = $9,000**
• Divided by approximate number of leads = 120***
• Equals cost per lead = $75

$75 per lead vs. $1,100 = You can realize a 93% savings in reaching your target market as a World Workplace exhibitor!

* Average face-to-face sales call cost based on research conducted by McGraw Hill/Exhibit Surveys. The cost per sales call varies by company and represents sending a salesperson on the road to visit a customer in person. Exhibit Surveys research also indicates that less than one call is needed to close a qualified trade show lead, compared to an average four calls to close a typical business sale.
** The rule of thumb for expo budgeting: estimate 3-5 times the cost of your booth space to determine your total show budget. For example: US$3,000 x 3 = US$9,000.
*** Estimated attendance for IFMA's World Workplace 2010 = 4,000. Of those attendees, 60% approve purchases for their organizations = 2,400. Assume that at least 25% of the 2,400 decision makers are prospects = 600. Attract 20% of those prospects, and you have the ability to connect with 120 qualified, interested buyers over a two-day period.

World Workplace attendees are decision makers from nearly every specialty area within the work environment.

Top six types of facilities attendees manage or consult:

• Branch/regional office
• Data center
• Educational facility
• Headquarters office
• Manufacturing
• Medical office, health care or research facility

Attendees are responsible for specifying or purchasing the following products and services:

In the 2009 post-event survey, attendees indicated they are specifically in the market for the following products/services:

You are an important part of our year-long attendance-building campaign.
The World Workplace expo holds equal importance to the conference. Both aspects of the event are promoted as a valuable part of our attendees' career development.

Our marketing and promotional campaign begins one year prior to the event, ensuring that our target market has the time necessary to plan for World Workplace.

Show management focuses on ensuring that both attendees and exhibitors have access to everything they need for the coming year. Before, during and after the show, we are dedicated to providing you with the most face-time possible with the largest group of facility professionals in the world.

Marketing efforts include...

• Highly targeted e-mail, fax and direct mail campaigns. (IFMA's prospect database is the largest and most effective in the facility management profession.)
• Features in IFMA publications, including the Facility Management Journal (more than 19,000 members receive the FMJ bimonthly) and biweekly WIRE e-newsletter. IFMA also places advertising in partnering trade publications throughout the year.
• Strategic Web exposure and a dedicated World Workplace site.
• Ongoing marketing and promotional efforts conducted by IFMA's 125 local chapters and 16 councils worldwide.

Exhibitor benefits:

• Heighten brand awareness
• Forge strategic partnerships and develop future sales leads
• Launch new products and services
• Immediately boost sales
• Market your solutions to an international audience
• Generate international media coverage

Plus, IFMA's well-earned reputation as a leader in the profession allows us to partner with a variety of other associations, organizations and publications. IFMA has more than 19,000 members worldwide, as well as access to members of our partnering organizations—a total of approximately 200,000 industry professionals.

Partnering Organizations:

Partnering Publications:

Call today to customize your experience!
Call IFMA Corporate Connections at +1-713-623-4362 or e-mail tj.mendieta@ifma.org to tailor an exposure package to your marketing needs and budget.