Opening Keynote
Wednesday, Oct. 31, 2012
9 a.m. – 9:30 a.m. Book Signing
10 a.m. – 10:30 a.m. Official Welcome
10:30 a.m. – 11:30 a.m. Keynote Speaker
Guy Kawasaki
Former Chief Evangelist of Apple, co-founder of Alltop.com and best-selling author
IFMA's World Workplace is pleased to welcome Guy Kawasaki as this year's opening keynote speaker. Mr. Kawasaki is the co-founder of Alltop.com, an "online magazine rack" of popular topics on the Web, and a founding partner at Garage Technology Ventures.
A columnist for the Open Forum of American Express, he is also the author of 10 books. His latest book, "Enchantment: The Art of Changing Hearts, Minds and Actions," is a New York Times bestseller. The lessons in "Enchantment" are drawn from Mr. Kawasaki's tenure at Apple, as well as decades of experience as an entrepreneur and venture capitalist.
"Read this book to create a company as enchanting as Apple." - Steve Wozniak, co-founder of Apple.
Guy Kawasaki will present "The Art of Innovation" to World Workplace attendees. Calling upon his experience with Apple as well as his study of dozens of world-class companies, he will outline the strategic steps necessary to create new products and services. He will inspire attendees to innovate, set new standards of excellence and change the world.
Mr. Kawasaki's in-depth knowledge of the high-tech industry combined with his years of management experience enable him to address a wide range of audiences. He has spoken for a number of organizations, including Nike, Audi, Wal-Mart, Sprint, Hewlett-Packard, IBM, Saturn, MIT and Forbes.
New this year: Guy Kawasaki will sign copies of his books prior to the opening general session. Please join us early for coffee and a special book-signing at 9 a.m., Wednesday, Oct. 31.
Mr. Kawasaki has a B.A. from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College. His books include: "Reality Check," "The Art of the Start," "Rules for Revolutionaries," "How to Drive Your Competition Crazy," "Selling the Dream," and "The Macintosh Way."












